October 5, 2023
Who would purchase WWE, as McMahon returns to board to pursue sale

World Wrestling Leisure Inc. Chairman Vince McMahon is launched through the WWE Monday Night time Uncooked present on the Thomas & Mack Middle August 24, 2009 in Las Vegas, Nevada.

Ethan Miller | Getty Photographs

Vince McMahon has returned to the World Wrestling Leisure board of administrators to facilitate potential sale talks forward of the corporate’s media rights renewal.

The notion of WWE promoting is not new. CNBC reported it regarded like a sale goal in April and that it appeared solely extra engaging in July after a sexual misconduct scandal. The rationale is pretty simple: WWE is efficacious mental property.

Proudly owning IP permits streaming providers to completely provide content material with out the annoyance of profitable licensing rights in an public sale each few years. WWE additionally has worth to supply in merchandising and theme park companies.

WWE has employed JPMorgan to assist the corporate advise on a possible sale, in keeping with folks acquainted with the matter. JPMorgan declined to remark. A WWE spokesman could not instantly be reached for remark.

If a deal happens, it might possible happen within the subsequent three to 6 months, mentioned the folks, who requested to not be named as a result of the discussions are personal. WWE plans to speak to potential consumers earlier than it comes to a decision on TV rights renewal agreements.

Facilitating a sale

McMahon’s return ought to assist a sale course of go easily, although there may nonetheless be hiccups.

The previous CEO and chair is 77 years previous and the controlling shareholder of WWE. He stepped down after an investigation discovered that he had paid practically $15 million to 4 girls over 16 years to quell claims of alleged sexual misconduct and infidelity. Returning to the board will give potential consumers confidence he is supportive of the small print of any transaction.

“My return will permit WWE, in addition to any transaction counterparties, to have interaction in these processes figuring out they’ll have the assist of the controlling shareholder,” McMahon mentioned in an announcement Thursday.

McMahon’s return does not have an effect on present management. McMahon’s daughter, Stephanie, and former CAA agent Nick Khan are co-CEOs. However it stays unclear what sort of position, if any, McMahon would need at WWE if he bought the corporate. WWE has advised traders that McMahon’s position on the firm is crucial in “our potential to create common characters and inventive storylines.” At present, McMahon does not have a proper say within the firm’s artistic route.

Mansoor (backside) competes with Mustafa Ali through the World Wrestling Leisure (WWE) Crown Jewel pay-per-view within the Saudi capital Riyadh on October 21, 2021.

Fayez Nureldine | AFP | Getty Photographs

Whether or not a purchaser can be comfy with McMahon taking a extra hands-on position on the firm is unknown. However WWE is McMahon’s life work. It is attainable a sale could solely occur with a minimum of some strings hooked up.

WWE has a market capitalization of greater than $6 billion after rising practically 17% % on Friday, buoyed by heightened sale hypothesis.

There are three classes of possible consumers for WWE — the legacy media corporations, the streamers and the leisure holding corporations. Here is who is likely to be .


Comcast, which owns NBCUniversal, is a possible match as a purchaser for WWE. McMahon’s firm already has an unique streaming take care of Comcast’s streaming service, Peacock, and a cable TV take care of NBCUniversal’s USA Community. Comcast has a market capitalization of greater than $160 billion and may simply afford the corporate — particularly with a $9 billion (or extra) verify coming as quickly as January 2024 from Disney for a 33% stake in Hulu.

Comcast can lock up WWE in perpetuity with out having to pay upcoming rights renewal will increase and may use the corporate’s IP for theme parks, films and different spinoff sequence.

Nonetheless, Comcast CEO Brian Roberts mentioned in October “the bar is the best it has been by way of M&A” and has repeatedly mentioned the corporate is not in a rush to pursue an acquisition.



Returning CEO Bob Iger could wish to make a splashy acquisition as he retakes the throne at Disney. WWE suits Disney in the identical ways in which it suits Comcast. It could bolster Disney’s streaming ambitions (maybe ESPN+), it might assist the linear community enterprise, and it might add some heft to merchandizing and theme park companies.

Comcast did not need Disney strolling away with Fox in 2019 and drove up the value by tens of billions by topping Iger’s preliminary bid. Might Iger see WWE as the following IP battle between Disney and his rival Comcast?

Disney CEO, Bob Iger attends the European movie premiere of ‘Star Wars: The Rise of Skywalker’ at Cineworld Leicester Sq. on 18 December, 2019 in London, England.

Wiktor Szymanowicz | Future Publishing | Getty Photographs

Warner Bros. Discovery


Netflix has lengthy shied away from sports activities and different reside occasions, nevertheless it’s just lately turn into open to the concept of proudly owning a league outright or taking an possession stake. Proudly owning a sports activities league would give Netflix the flexibility to create video video games and spinoff sequence with out friction. Netflix discovered success in its System 1 “Drive to Survive” documentary sequence, giving co-CEO Reed Hastings religion that sure sports activities properties will resonate with Netflix’s large world viewers. However Netflix does not personal System 1, limiting its future choices.

Buying WWE or one other sports activities league can be a path towards providing reside leisure with out renting content material — much like Zaslav’s pondering.

“We have not seen a revenue path to renting huge sports activities,” mentioned co-CEO Ted Sarandos final month on the UBS World TMT Convention. “We’re not anti-sports; we’re simply pro-profit.”


Endeavor Group Holdings

Endeavor, run by superagent Ari Emanuel, may add WWE to its secure of belongings after agreeing to purchase 100% of UFC in 2021.

Emanuel purchased UFC to extend the scope of the expertise company’s enterprise to reside occasions. WME-IMG, now simply part of Endeavor, represents many UFC athletes — in addition to WWE superstars. The UFC deal has been successful for Endeavor, which paid about seven instances 2016’s $600 million income in 2016. UFC generated greater than $1 billion in income in 2022.

Ari Emanuel speaks onstage through the 2017 LACMA Artwork + Movie Gala Honoring Mark Bradford and George Lucas introduced by Gucci at LACMA on November 4, 2017 in Los Angeles, California. 

Stefanie Keenan | Getty Photographs Leisure | Getty Photographs

Endeavor’s enterprise worth of nearly $11 billion makes WWE an enormous swing for the corporate. The corporate’s comparatively small stability sheet would possible stop Endeavor from profitable a bidding struggle towards media giants. However McMahon’s outsized character could match with the brash Emanuel and UFC President Dana White.

Promoting to a 3rd celebration would additionally permit WWE to extend rights renewals each few years. Which will or will not be a constructive for the long-term way forward for the corporate because the media distribution ecosystem adjustments.

Liberty Media

Whereas Endeavor owns UFC, Liberty’s System One Group owns System 1. John Malone, Liberty’s controlling shareholder, and CEO Greg Maffei, together with System 1 CEO Stefano Domenicali, have found out globally market the automobile racing league, together with cracking American tradition after a long time of obscurity.

Malone and Maffei have in depth monitor information at maximizing media valuations and buying media belongings for lower than $10 billion, together with System 1, Sirius XM and Pandora. The worldwide success of System 1 may present a roadmap for a future WWE technique.

Disclosure: Comcast owns NBCUniversal, the father or mother firm of CNBC.

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Who would purchase WWE, as McMahon returns to board to pursue sale

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