Within the universe of Dami Kwon and Jessica Jung, dramatic silhouettes are continuously on the forefront of all the pieces they design.
The WE11DONE co-founders have had fairly a journey, taking the style sector by storm by means of their experimental label that has gone on to be a mainstay on the streets of Seoul, South Korea.
Of their design studio, the duo takes care of duties as one, with Jessica managing the design and Dami taking cost of inside issues. As pals and enterprise companions, Kwon and Jung initially got here collectively to open the doorways to Uncommon Market in 2014 — a up to date idea retailer that launched international manufacturers to the Korean marketplace for the primary time. Following its profitable launch, the 2 pals established WE11DONE the following 12 months and instantly hit the bottom operating, catapulting their modern model into international recognition.
WE11DONE blends trendy streetwear and stylish tailoring for an avant-garde look, shortly turning into acknowledged for its outsized silhouettes that ship trendy Korean aptitude for a worldwide viewers.
For its Spring/Summer time 2023 assortment, Kwon and Jung equipped a punk-infused providing that paid tribute to the artworks of Édouard Manet. Titled “Tough Strokes,” the vary honored Manet’s Le Déjeuner sur l’herbe oil portray by means of a borderless strategy that pushed the Impressionist paintings into the longer term.
The gathering channels Nineteenth-century romanticism by means of a rebellious lens, manipulating silhouettes to create an eclectic show that falls “someplace between 1863 and 3057.”
For his or her first-ever public interview, Hypebeast speaks to WE11DONE founders Dami Kwon and Jessica Jung from their design studio positioned in Korea, relating the duo’s shared journey into the fashion-sphere and the model’s latest SS23 assortment.
Hypebeast: Are you able to inform us about your childhoods and the way that shaped you into the creatives you might be right now?
Jessica Jung: Since I grew up in a suburban atmosphere with conservative dad and mom, individuals don’t usually affiliate my upbringing with a profession in vogue. Though I learn Korean and Japanese magazines as a toddler, it wasn’t till I noticed some European Vogue points that I actually grew to become obsessed. I used to be astounded at how avant-garde vogue may very well be – it impressed me to have higher desires and affected the best way I strategy design right now.
Apart from WE11DONE, you additionally launched Seoul-based idea retailer, Uncommon Market. How did this come to be, and the way would you describe the shop?
Dami Kwon: We established an idea retailer as a result of we had a eager eye for locating new design expertise and a want to introduce thrilling names to Korea.
JJ: I’m very proud that we invested within the first collections of manufacturers like Jacquemus and Marine Serre. Though it’s our ardour to hunt the beforehand unseen, in the intervening time, we’re pausing the shop to focus solely on WE11DONE.
How or when do you know that you just needed to enter design collectively?
DK: Once we co-founded Uncommon Market, we grew to become pals and enterprise companions. We needed to set ourselves aside by launching our personal model as a result of there are such a lot of idea shops in Korea which can be owned by massive firms.
JJ: Collectively, we additionally share a robust aesthetic standpoint, so having a technique to categorical it was solely pure. Designing our personal collections felt important.
“There’s magnificence to be found in what is often thought of ugly, too.”
How would you describe your design aesthetic to somebody unaware of WE11DONE?
JJ: Utilizing a up to date lens, WE11DONE pays homage to artwork in all of its manifestations and all through historical past. It’s about bringing collectively unlikely references to redefine them in a approach that feels progressive and off-kilter abruptly. In a approach that feels very WE11DONE. There’s magnificence to be found in what is often thought of ugly, too.
WE11DONE is a combination of streetwear and tailoring and sometimes sees outsized silhouettes that talk for themselves. Are you able to describe your design course of and the way these silhouettes are shaped from begin to end?
JJ: As a substitute of specifying our aesthetic by means of any explicit style, we place significance on what’s inspiring us in the intervening time and the way we’d creatively interpret it. Our course of begins with inventive references — similar to an paintings or a passage from literature — after which we dissect these concepts to create silhouettes, cuts, and coloration palettes. From there, we develop fabrications that replicate the narrative.
“Our course of begins with inventive references — similar to an paintings or a passage from literature — after which we dissect these concepts to create silhouettes, cuts, and coloration palettes.”
Your SS23 assortment was impressed by Manet’s paintings together with punk traits. Why did you select to merge these two collectively?
JJ: Le Déjeuner sur l’herbe, the transgressive masterpiece by the nice Impressionist Édouard Manet, served as our inspiration and the impetus for spring/summer season 2023. The portray’s underlying themes felt very punk to us, regardless of its charming Victorian look.
DK: We named the gathering “Tough Strokes,” which is a play on the arduous edges of the punk aesthetic that emerged within the mid-’70s with the idyllic brushstrokes of Manet’s works. There’s additionally an eroticism that may be felt all through the gathering, someplace between the romance.
The gathering options a wide range of numerous materials and prints that inform a narrative of their very own, for instance, the crumpled supplies, floral patterns, and hybrid leather-based items. What do you want to talk with these designs?
JJ: This season, distinction is vital, and mixing two contradictory concepts or supplies collectively has a perverse attract. Mild wool coats with delicate lace bodysuits or pleated PVC skirts with distressed mohair knits are two examples of this.
DK: We additionally need to have fun the inventive strategies of Manet, which is mirrored in a number of the fabrications just like the froissé or the wavey silk Duchesse satin attire and trousers.
What can we count on to return from WE11DONE within the close to future?
JJ: We intention to proceed delivering thought-provoking collections that each have fun ingenuity and pose provocative questions. For the primary time for the reason that pandemic, we’re bodily displaying our subsequent assortment in Paris in June subsequent 12 months, which is extremely thrilling. General, we need to hold pushing ourselves and improve our creativity.
Elsewhere in vogue, Bode finds consolation in her outdated Decrease East Aspect condominium for Spring 2023.