WP Lavori in Corso, Italy is the style distributor and analysis basis based by Cristina Calori simply over 40 years in the past and has since culminated an expansive library of distinctive out of doors and athletic manufacturers. Now, because it goals to doc its long-standing historical past of working with international creatives, the WP Retailer calls on a number of the iconic names for the brand new WP Tales undertaking.
Within the inaugural episode of the collection, development advisor and content material creator Samuel Trotman of Samutaro delves into the model from its origins. “They’ve centered on performance over developments and constructing a wardrobe round way of life,” he says. “The inspiration for the model was laid within the late ‘80s once they found manufacturers like Paraboot, Woolrich, Barbour and Vans. They had been true timeless icons that had been form of pioneering.”
The WP archive is a testomony to the laborious work put into the Bologna-based model over time. Alongside along with her father Giuseppe, Calori compiled an archive of over 80,000 clothes. With the eclectic assortment appearing as a lens into WP Retailer’s new collection, Trotman displays, “It was a revolutionary idea at the moment as a result of the manufacturers they had been scoping out from around the globe, they had been bringing them collectively in a single place. For lots of Italian and European shoppers, they hadn’t even heard of those manufacturers, not to mention having all of them combined collectively”
He goes on to discover the introduction of different icons into the archive and later, the WP catalog e-book that brings collectively years of analysis, tales and merchandise. For its milestone anniversary, WP Retailer will choose a number of the items from its archive to promote in a particular sale, keep tuned for extra data quickly.
Discover the WP Lavori in Corso model and basis by way of its web site. For brand spanking new WP Tales, maintain up-to-date on its Instagram web page.